Our mission

“The sport is not just running and hitting; there is a great deal of tactics too. The idea is to create a community that works not only for American football but also for the future of the country.

It's an amazing environment for development, and we hope this little bubble of ours will grow, get more people involved and have a long-term impact on the future of our country.”

Alexander Kenanov, coach and player of the Sofia Bears

The Bears are much more than a team – we are a family. United by a common passion, we try to create a better, cleaner and sportier world around us.
Part of our philosophy is to do something good for everyone who has come into contact with the team and the sport, starting from an early age.
In America, the big American football teams are a driving force in their communities, and we try to bring this sporting philosophy to Bulgarian soil.
We believe we can help our people and our country! Get involved and become a friend of the Bears!